HACKER Q&A
📣 jannesblobel

Does anyone understand how Hacker News works?


When working on my projects and talking to investors, I often hear: “Just post it on Hacker News or Reddit and show that people love it.”

What I find strange is that Hacker News feels oddly opaque. I’ve never met anyone who can clearly explain how it works in practice. Not just the rules, but the dynamics: what’s repeatable, what’s luck, and what actually matters.

By using the Kevin Bacon-number idea: I can usually get within three degrees of separation of well-known technologists like Linus Torvalds, but I can’t seem to get within three steps of someone who confidently understands how HN works.

So I’m asking sincerely: Does anyone here feel they understand Hacker News? If so, what are the real levers, and what do people consistently misunderstand?

PS: This question comes from a mix of genuine curiosity and personal frustration. I’m honestly trying to understand how HN works in practice.


  👤 JojoFatsani Accepted Answer ✓
It’s just a a forum

👤 iwanttocomment
You post the thing.

The HN audience upvotes it or downvotes it or flags it or ignores it.

From the reaction, you get an impression of the reception of the thing.

That's... it.


👤 anigbrowl
Do you mean 'how do get a Show HN project to earn a lot of votes'?

Be somewhat novel, communicate very clearly (particularly what is' for and why you might want to use it, even if that seems obvious to you) and post around mid-morning PST so people can goof off from work to 'research' your interesting new thing.


👤 rolph
generally politics, and religion, are topics not amenable to prolonged discussion, and slide into hostile disagreement.

use prefixes [Tell HN: Ask HN: Show HN:] and suffixes [ [PDF] [video] [1995] ] where needed.

be a human being, dont repost, or post promotional materials for adspace, cultivate a nuts and guts discussion for any project you promote rather than a sales ad.


👤 ThrowawayR2
> "When working on my projects and talking to investors, I often hear: 'Just post it on Hacker News or Reddit and show that people love it.'" ... "If so, what are the real levers, and what do people consistently misunderstand?"

There are no "levers". People come to HN to blather (informedly or, more commonly, not) about nerdy topics. Anyone who comes to HN to create buzz, drive site traffic, do SEO, or market something, whether it be a product or themselves, can expect an extremely frosty reception, particularly since the rate of spam submissions is high lately. And we are certainly not here to be a gauge of interest to any investors.

The one semi-exception is Show HN, which is intended to showcase something interesting that users can play with. There are specific guidelines (https://news.ycombinator.com/showhn.html) and tips from the site moderators (https://news.ycombinator.com/item?id=22336638). Do note that among the tips is the following "Drop any language that sounds like marketing or sales. On HN, that is an instant turnoff. Use factual, direct language. Personal stories and technical details are great." If you have questions about the guidelines or tips, the site moderators can be reached through the email on the contact page linked at the bottom of the page.


👤 baubino
This post makes me feel really old.

HN is very self-explanatory if you take it for what it is — a discussion forum. It’s a place where some people post ideas, questions, news, or projects and other people respond to them. That’s it. If you post something interesting or meaningful, then people will respond.

Your question makes me feel ancient because I fear that the concept of communicating to spark conversation (as opposed to communicating to promote or to manipulate or to drive traffic or to pull any number of other “levers”) is exceedingly a thing of the past.


👤 dang
(I'm a mod here)

It's true that this place can be cryptic, but there's a key that unlocks most of the puzzles. That is to understand that we're optimizing for exactly one thing: curiosity.

Specifically, we're optimizing for intellectual curiosity, since there are other kinds of curiosity too.

https://hn.algolia.com/?dateRange=all&page=0&prefix=true&sor...

[editing - bear with me...]


👤 antognini
I've found that there can be a lot of randomness for what makes the front page. Not too many people read the "New" page and articles drop off it pretty quickly, so it can be hard for a niche article to attract the handful of votes it needs to appear on the front page. (Though there is a "second chance" feature which helps to ameliorate this issue.) So there's a lot of randomness to what makes it onto the front page.

For instance I submitted an article three times (spaced a year apart). The first two times the article got no upvotes. The third time it got 600+ and hit the top of the front page. It's just a matter of who happens to be looking at the New page at the time.


👤 internet2000
Please don't try to game the algorithm here.

👤 al_borland
If there were “levers” for people to pull to game the site, it would lose all its value and turn into nothing but low-effort self-promotion. I won’t claim to understand everything about HN, but I know that is not in the spirit of the site.

👤 KellyCriterion
New Job discipline born: "Hacker News Visibility Consultant Services", like there are companys optimizing your position in the app stores :-D

👤 pavlov
What I find strange is that life feels oddly opaque. I’ve never met anyone who can clearly explain how it works in practice. Not just the rules, but the dynamics: what’s repeatable, what’s luck, and what actually matters.

👤 Dolpheyn
The round table has no levers

👤 NicoJuicy
The algorithm was shared in the past. The scoring is pretty simple tbh

- the older it is, the less score

- the more votes and comments it has, the higher the score

- penalties reduce the score ( eg. By moderator)

How it works for the end-user:

- People browsing in newest, make it visible in the main page.

- Most people see the main page

Result: interesting topics go to the main page


👤 echelon
This is what the whole internet was like from 1995 - 2005.

👤 lovich
The forum tries to not be gameable. If it’s in its ideal state then it works when you have something that is legitimately interesting to the community, although it’s up to the interpreter to decide how well that works.

The only really opaque thing I’ve found is the anti spam/anti flame war rules but it’s not crazy to keep those secret and I say that as someone who gets temp banned by those rules on here frequently


👤 ares623
The forum is a harsh mistress

👤 renewiltord
Yeah bro. If you go to YC and do well enough they'll tell you. They'll put you in the second chance pool. They'll tell you not to upvote from the profile page, or from a direct link to the YC story page.

But the reason they won't tell you is that the entire reason it works is because you don't know.


👤 Traubenfuchs
It‘s clearly manipulated/curated, you can tell my some absolutely shitty content with zero comments and zero engagement ending up and staying on the frontpage for quite a while.

👤 onion2k
When working on my projects and talking to investors, I often hear: “Just post it on Hacker News or Reddit and show that people love it.”

Unless you're building a start up where the potential customers are specifically HN and Reddit readers, get the hell away from those investors. They're idiots.

As lovely and wonderful as the readers of HN and Reddit are, being loved on HN or Reddit means essentially nothing. People here are the magpies of the internet - we love seeing the new shiny thing but that does not tell you it will be a success with the people who might want to buy it. For every Dropbox posted here there are hundreds of Show HN posts that didn't really go anywhere despite having tons of very positive commentary.

If you want to show investors that your start up's product has potential post about it where your customers go and get feedback from people who might give you their money. If you really want to prove your start up has potential, sell to those people and actually get their money. If you can get a sale based on your prototype/proof-of-concept/MVP product that is worth more than a million "Yeah, looks ace, I'd buy that if it was ." posts from us.


👤 jacquesm
HN is hard to game on purpose. So stop looking for the levers and participate, that's all there is to it. I've made friends here, have been helped by people on projects that I was busy with, did the reverse, found friends and business partners and spend way too much time. HN is a very interesting slice of the online world, a place that is unlike the rest, sometimes a bit dry but always interesting and extremely useful. If you're looking at it to try to understand it then you might as well try to understand a rat or a mouse. You won't understand it because it isn't there to be understood, it just is, like any other organism.

The root of HN is a thing called 'startup news', that was changed very quickly and since then HN has been a focal point for techies of all sorts but also lots of other people from all walks of life and from a large variety of countries. It isn't 'one thing' to everybody that participates, just like a hammer is a different thing for a carpenter than it is for a masoner or a farmer.

The fact that after being a member for a couple of years you have this question indicates a lack of participation, not a lack of understanding.


👤 maxbond
Sounds like analysis paralysis. Read posts here, pay attention to what this audience expects, and then post your work. If you really want to find a source on this topic Michael Lynch (mtlynch) wrote a book called Hit the Front Page of Hacker News and you can find it if you search for it (I haven't actually read it), but I think spending an hour a week reading HN and asking yourself why a piece of writing did or didn't work for this audience would be more worthwhile.

👤 nospice
A good portion of it is just pure chance. There are relatively few people patrolling new submissions, and if something doesn't get a couple of upvotes in the first hour or so, it just disappears down the memory hole. So, you'll sometimes lose even if your content is good.

Another part of the equation is topic and tone. There's no sophisticated algorithm, but it's an eclectic forum, so if your post sounds like pure marketing or self-promo, it will probably not make it far. You need to offer something of value to readers, not to you.

An interesting quirk of the system is that people who upvote or comment on stories don't necessarily read them. A lot of HN discussion boils down to people reacting to the prompt in the subject line. There are publications that learned how to game this. I don't think it's a template worth following, but it sells...


👤 edent
Do you want to know a secret?

Sometimes my friends post on social media platform A "Hey, I've just posted on platform B. Upvotes appreciated."

Or a newsletter will say "please share this post on…"

Or people on Discord / Slack / Matrix will say "people are being mean to me on platform C, where are my defenders at?"

HN feels organic - and is pretty well moderated - but it isn't immune to family & friends giving something an initial boost.

But if no one wants to discuss it, the post will falter.

As for the other levers, it is hard to say. Sometimes the posts I've worked hardest on with the most detail just die a death. But the half-finished thought casually tossed off will Do Numbers. Outrage sometimes works, but it is a fickle friend to tame. Catchy titles aren't clickbait (despite what some people say) but they work best when they are descriptive.

And, finally, people can and do resubmit stuff. What doesn't work at 0900 Monday will be popular at 1700 Tuesday. Why? That's just the way it is.

In the end, it is all luck. But, as the saying goes, the harder you work the luckier you get.


👤 popalchemist
If you only have a hammer, everything looks like a nail.

HN is not a nail. Stop trying to hit it.


👤 politelemon
I think I can safely say that nobody understands ~~quantum~~ hacker news

👤 StanislavPetrov
One of the real levers is that if you get randomly and inexplicably locked out of your Google account and your whole life/business is destroyed, posting on Hacker News might be your only chance at redemption.

👤 dizhn
Are you talking about this website or Ycombinator?

👤 bicepjai
It’s disappointing that a normal democratic forum run is alien to folks. Of course, there are moderators as we cannot expect everyone to behave :)

👤 wisty
Bad: "I wrote a web app"

Good: "Why I used Postgres to write a web app"


👤 imvetri
Writers.

Money. A spot as US citizen to get into startup school.

Money. An investment from a noble mind to another noble mind.

Money. Pass information to fellows at YC (who are from a different domain, see YC as a cool place) they crowd and promote (seems organic)

Money. Well, then the product or the tech fades, because its a bloatware.

They retry the same thing again with next batch of people. Keeps the forum running. The maintainers get retired or really tired.

Readers. I have seen this one before. Reader. Well, now, you are old


👤 kergonath
This question seems very strange, because it’s really not difficult to understand how it works. You submit, people vote if they like it, but mostly ignore it, and occasionally flag it. Stories that generated interests rise, sometimes to the point where they end up in the front page. Stories that generate too much unwanted interest (e.g. that look too much like flame wars, or like never-ending discussions that go nowhere) sink to the bottom. There are corner cases and you won’t get the exact algorithm, partly because human moderators intervene as well.

If there is one thing to note, it’s that obvious self-promotion is not good. Technical details are more interesting than sales pitches.


👤 satisfice
For years I thought that Hacker News has no moderators. Apparently it does, but they seem to keep a low profile. I have no idea what their protocol is and I don't see any help menu that mentions them.

I found out, the other day, that if you post too many comments in too short a time (also undocumented) your final comment is deleted (sorry, you just lose it) instantly with a somewhat snarky message about how you post too much.

I am a little mystified about what community Hacker News serves. It doesn't seem to be the kind of hackers I grew up with (fiercely skeptical, a la 2600 magazine), because, as one example, skepticism about AI or self-driving vehicles is generally downvoted.

Not so much Hacker News as Next Shiny Toy News.

Even so, I know of no better way to discover interesting tools and trends than Hacker News.


👤 MathiasPius
It sometimes blows my mind how questions which essentially boil down to "How do I best manipulate you for personal gain?" can be asked in such an unabashed fashion.

👤 Animats
It works because it discusses important things that are of interest to reasonably smart people. The top 5 items right now.

- Gut bacteria from amphibians and reptiles achieve tumor elimination in mice

Ah, progress on cancer. But in mice, where lots of things work but don't transfer to humans.

- What Is an Elliptic Curve?

A core concept in modern cryptography which I don't understand. The article helped.

- Learn Egyptian Hieroglyphs

Only HN would put something like this near the top of of the forum.

- Gemini 3 Flash: Frontier intelligence built for speed

This week in LLMs. Have to keep up.

- OBS Studio Gets a New Renderer

They're using Apple's Metal for talking to the GPU? How does portability work? OBS runs on Linux and Windows, too, but Metal runs only on Apple machines.

These are all interesting things, but they are not popular things. Or even commercially interesting things.


👤 manuelmoreale
Years ago I wrote [0] about the lessons I learned by reaching the front page of both HN and Product Hunt and honestly, all these years later, the only thing I can confidently say is that I don't know shit. Sometimes people posts here things I wrote and for one reason or another they gain traction.

I personally have no clue why and I kinda like it. Like probably many others I come here to find interesting content and have interesting conversation because there are a lot of genuinely interesting people on this site.

But if you're trying to minmaxing your presence on HN, well good luck.

[0] : https://manuelmoreale.com/thoughts/what-i-learned-by-being-1...


👤 Areibman
I've found this list of "undocumented rules" to be useful https://github.com/minimaxir/hacker-news-undocumented

👤 asim
To echo what dang said in the thread. It's a place to hang out and learn about new things. Or sometimes old things. It's news, it's history. All with a tech skew. I've had this account since 2008. In that time I've used it in many different ways, including getting stuff onto the front page. Honestly trying to game it doesn't work. Post something people genuinely find interesting and it will make it to the front page and in the case it doesn't sometimes the mod will see that and think it should get another shot.

👤 elcapitan
Hackernews SEO agency when?

👤 ivanjermakov
Key ingredients of a successful HN story are effort, passion, and curiosity.

Without effort, anyone can do it. Without passion, it's just work. Without curiosity, it's not hacking.


👤 ipnon
All of my submissions that got the most upvotes I simply posted because I thought “wow, this is cool, maybe some people on HN will like this.” And all of my submissions that got the most upvotes were simply things that I thought were cool when I was previously in the position of the person I’m replying to. I treat it like a big group chat of people I don’t know that well who are open-minded and like to think analytically, because that’s basically what it is.

👤 d--b
Ok. So you'd like to promote: https://www.legitcontrol.com/ (at least you'll get your link in one comment here, no need to thank me ;-))

A system that somehow allows you to tame AI agents' unruly use of git (is that it?)

I see you did use Show HN, and that didn't work.

What you could have done is email hn@ycombinator.com telling them that your Show HN is not being upvoted. This happens, and usually dang and others mod will take a look and if you're within the guidelines will give it a small boost so it shows up in the main Show HN page. Then you're on your own.

Make sure your catchphrase, or hook is well written, cause most people here will not read past "Make Agents a Safe Collaborator in your App".

Anyways, as others said here. There are no ways to "game" HN. the closest you will manage is what you just did, basically asking for help...

That's the key, ask for help, and people will respond. People are nice, and they are willing to procrastinate their intellect away for free.


👤 csomar
It is not clear what exactly you are looking for?

> “Just post it on Hacker News or Reddit and show that people love it.”

From my experience, both HN and Reddit have the worst traffic. I got "tens of thousands" of visitors from both with exactly zero conversion. I am now getting a few hundreds a month from Google and other sources and the conversion rate is roughly 20-25%. So pretty much not worth it to pursue HN/Reddit for your startup though your mileage would probably vary.

I'd use HackerNews for what it is, a news site for casual/mixed information with sometimes interesting discussions. You could have much better levers in other places.


👤 aj_g
The answer is in the name. The word 'hacker' used to more refer to someone who is a tinkerer, diy engineer, curious about how systems, components, etc work. Hacker News is still somewhat true to this ethos, what's popular here aligns with this old-school curiosity mindset. Of course the exact interests of the userbase has changed over the years, but if you spend a lot of time on this forum you eventually understand some of the common themes that get the minds of the hackers turning.

Unfortunately due to the enshittification of things people are conditioned to see HN as something to be gamed and leveraged for personal gain now, but in general it's algorithm-less enough, the the mods are strict enough, (thank god) that the type of content here stays pointed towards the original 'hacker' ideals.


👤 rramadass
Is this some kind of a "Reflexive Control" Psyop ? ;-)

👤 kevin061
I think it is quite simple. Hacker News. News for hackers. Not in the "hacking" Hollywood sense of computer crimes (although there's some of that, too), but in the sense of intellectual curiosity.

Probably more than 70% of your post's impact will come from a catchy headline. People will be curious about your headline, and click through. And then, upvote if they find it interesting.

If the post is interesting but the headline isn't, then, well, bad luck.

Once a post gathers enough momentum, it goes to the front page. Then, there are a thousand bots on Twitter, Bluesky, Mastodon, etc, that repost articles that got to the front page, and it gathers even more momentum from a large portion of technologists that don't have an HN account but follow these bots.


👤 sylware
What I know: the karma system is broken, because it is very hard to provide a controversial opinion/fact without being mass de-karma-ed.

For instance, there is serious hate here about web interop with classic noscript/basic (x)html browsers (namely basic HTML forms with at best

And AIs...


👤 voidfunc
Theres a whole cottage industry of marketing folks that work on gaming HN. Its a system like any other.

👤 axegon_
I've had mixed feelings about HN in terms of how people perceive a product over the last few years. I used to have an overwhelmingly positive opinions about the community up until COVID: everyone started making the "solution that will help researchers find a cure", which, in all instances, ended up being tons of people independently loading up papers into elasticsearch. And when I pointed out that they are all solving a problem no one has, I got jumped by a ton of people going "nooooo you just don't understand how powerful what these systems are". At the end, none of those turned out to be the silver bullet, or a bullet for that matter.

Recently it's the AI craze: you have a complex problem to solve: "AI can easily do that". You have infrastructure issues: "AI can easily do that". You have issues processing petabytes of data fast and efficiently: "AI can easily solve that". I am getting a ton of bots trying to access my home network: "AI can easily solve that". I am having a hard time falling asleep: "AI". I have a flu: "AI".

In a nutshell, the shiny new toy syndrome is very common so the reception of a product is not a guarantee for success. To give you an example: recently some people(pretty active on here) got in touch with me with regards to an initiative I am a part of: they claimed that they wanted some expertise on the subject I agreed to schedule a call. It turned out to be a sales pitch for yet another product which tries to solve a problem but it does not because the people who built it fundamentally do not understand the problem. Forget the fact that I am not interested in being their client, given that it's a volunteer project and none of the people involved are paid to do it(if anything, we are paying from our own pockets to keep it alive), it was yet another techbro product which tries to build a skyscraper starting from the roof. Except the ground underneath is partially lava, partially a swamp.

I think it is all related to the impostor syndrome: young people have it, they get a bit older and gain confidence. By the time people hit their early to mid 30s, they start realizing that most of the world operates on patches over patches and 2 layers down, no one has a clue what is going on.


👤 sph
I made a Show HN once, for my project. It provided a lot of eyes, users, and useful comments. But as it often happens, the first time I posted it it got lost into the cacophony and no one cared. I reached out to the mods, asked if I could qualify for the second chance pool [1] and my project had, finally, a chance in the spotlight.

Hacker News is too large. There's too many people and honestly not many hackers. The voting system is silly. What rises to the top is the common denominator, not what is truly interesting to any niche.

Another thing to know: a post with too many comments vs upvotes will be sent to the shadow realm. This is claimed to help deal with hot-button topics, but I've seen many interesting post that suffer the same fate because people have a lot of interesting things to share. I've seen it happen on a post about Forth of all things, with the greybeards coming to chime about something few care about, and it got hidden pretty quickly. Given the numbers, this will be the fate of your post as well.

Only dang knows how this place works. You can get an inkling of its working by being here a while and piecing it together from his comments.

1: https://news.ycombinator.com/item?id=26998308


👤 firexcy
Shameless plug: I wrote this as I tried to understand HN: https://hsu.cy/2025/09/how-to-read-hn/ (Discussed here: https://news.ycombinator.com/item?id=45331030 ) I know it only scratches the surface, but hopefully it can provide some basics.

👤 pedrozieg
Investors talk about HN like it’s a growth lever, but the site mostly behaves like a long-running reading habit with spam defenses. A tiny slice of users on /new decide whether you even get a shot, gravity slowly pushes old stuff down, there’s a “second chance” queue for posts that looked promising but died early, and moderators occasionally hand-tune obvious mistakes. Beyond that, it’s just a bunch of curious people clicking what looks interesting.

The only repeatable “strategy” I’ve seen work is: write things that would be interesting even if HN didn’t exist, and let other people submit them. Trying to treat HN as a distribution channel (carefully timed posts, optimized titles, orchestrated upvotes) reliably backfires because the software + mods are explicitly optimized against that. If you treat it as a weird little newspaper run by nerds for their own curiosity, the dynamics suddenly make a lot more sense.


👤 FergusArgyll
If you can write a blog post like https://ciechanow.ski/ you will get upvotes.

Good luck, looking forward...


👤 RGamma
You're going on my block list, son.